Exitus Lifestyle Review

Exitus Lifestyle
One extremely effective yet low-cost marketing strategy that you can employ in growing your small business is to form alliance partnerships with non-competitive businesses in your own area. These can be firms that complement your business offerings or services yet they're not in direct competition together with you.

Exitus Lifestyle
The first step is to go through the customer base that they serve. If their client base and your customer base is one and the same or have a large overlap, then you have identified a complementary business. For example a hairdresser looking to target complementary businesses could have a look at photographers, wedding gown specialists, make-up and sweetness businesses, clothing retailers, etc.

* You'll want to identify as precisely that you can the characteristics of your common customers like their age, where they live, their income and spending habits. Begin with your own (good) customer profile

* Select which of the local nokia's you believe serve this subscriber base

* Prioritize each one of these businesses (1,2,3) dependant on which one represents the top synergy with your business.

* Approach these businesses either via letter or personally to sound your business owners.

Now of course, not all business owners that you just approach to offer this arrangement to will be open to it. But say from six that you approach most probably two or three will see the possible and come on board. Consider the hairdresser for example. She may run a competitive sport with the first prize as a complete makeover.

The makeover would come with a new hair style, new clothing outfit, make up, also to top it all off a glamour photo from the photographer. This photograph along with an advertorial (jointly funded by all companies involved) could be featured in the local paper or suited for flyers, brochures etc.

That one competition becomes a forum for all businesses to promote and highlight their services and products. This is an effective and low-cost online marketing strategy. Some pointers for successful alliances:

* Start slowly and build the relationship with your new alliance partners

* Draft a friendly agreement on paper as to what is expected from the alliance

* Create an agreed schedule of marketing activities, commencing having an exchange of business cards to become displayed in each businesses premises

* Progress to sharing the price of vouchers that feature all the alliance businesses

* Test great and bad your marketing efforts (exactly what is the return on investment?)

Don't underestimate the potency of this simple marketing strategy. If you are in a business that has a lot of competition (hairdressers) then forming alliances and networks to non-competitive businesses effectively increases your client base. It will also put you in front of your competition.